Solutions that
actually work.
We don't just build websites. We solve business problems with technology — from e-commerce platforms to SaaS products and mobile apps.
E-commerce that sells
We've built and rebuilt e-commerce platforms from the ground up. We know how to structure products, optimize checkout, integrate payments and shipping, and automate everything possible. Here's what we know better than most agencies.
Your storefront
Customer experience that converts
Checkout that doesn't waste time
Standard checkout asks for a full address even when the customer picks a parcel locker. We redesigned it — if delivery is to a locker, we don't ask for a street address. Result: faster checkout, fewer abandoned carts, better conversion.
Typical checkout
Our checkout (locker)
↑ No address needed
G-B-B product hierarchy
Good-Better-Best is a product category framework that helps customers quickly find the right product in the right price range. We structure categories so users always see comparable options — this increases average cart value and reduces returns.
Good
€12
Budget option
~20%
Better
€24
Most popular
~60%
Best
€42
Premium quality
~20%
⚠️ Paradox of choice
Research shows that more than 24 products in a single category creates "choice paralysis" — the customer can't decide and leaves. Optimal range: 6-24 products per subcategory.
💡 Too many products?
If a category has 300 red wines — that's a sign customers are looking for something specific. Split it: "Reds for dinner", "Reds for a beach day", "Reds as a gift". The demand is already there — just help customers find it.
Your data
SEO, AI search, and growth
Clean data structure = better SEO
Product names, descriptions, attributes, and meta data — when they're structured and consistent, Google understands them better. We implement a strict data model with validation that ensures every product is optimized for both search engines and users.
Royal Canin food big bag dog
Royal Canin Maxi Adult — Sausā barība lieliem suņiem, 15kg
<title>Royal Canin Maxi Adult 15kg</title>
<meta name="description" .../>
<script type="ld+json">
"@type": "Product"
"brand": "Royal Canin"
</script>
Product data ready for AI search
Google SGE, ChatGPT Shopping, Perplexity — AI search is becoming the norm. We structure product data with schema.org markup, structured attributes, and clean taxonomies so your products show up in AI answers, not just traditional search.
AI query
"Best dry food for large dogs in Latvia"
AI answer
Based on structured data from miluliem.lv, we recommend Royal Canin Maxi Adult...
Your operations
Infrastructure, integrations, and automation
Everything connected in one system
Payments, shipping, accounting, email marketing, loyalty programs — we connect everything in one backoffice. No manual exports, no double data entry. Order comes in → invoice goes out → item gets shipped → customer gets notified. Automatically.
Automatic. Zero manual work.
Scalable infra, zero headaches
Our infrastructure grows with your business. Cloudflare handles DDoS and bot protection, edge caching speeds up pages globally, and our architecture scales automatically — you'll never hit a 'server is full' situation.
Results, not promises
+122%
Traffic increase
miluliem.lv
-47%
Cost reduction
miluliem.lv
78%
Manual work eliminated
miluliem.lv
2.5 mo
ROI payoff
miluliem.lv
We build SaaS products.
And we use them ourselves.
Our team has experience both building SaaS products from scratch and managing products at companies serving tens of thousands of customers. We know what works — because we've done it ourselves.
Team expertise
What we did before Waldemaar
Supplier integrations at scale
Experience managing supplier integration products at a leading print-on-demand platform. 500+ suppliers, complex API integrations, quality control systems, and automated order routing.
E-commerce infrastructure products
Experience leading all products at an e-commerce infrastructure company. Launched a new product vertical — a customer service desk platform that became the company's best-selling product. 15+ shipping carrier integrations delivered.
Production vertical ownership
Experience owning an entire vertical at a print-on-demand company — from production process improvements to website category optimization, UX improvements, and sales strategy. Full business ownership end to end.
Our own SaaS products
We don't just consult — we build and operate
VaroVet
GrowthVeterinary practice management platform. Full SaaS product with web app, mobile apps, payment integrations, and automated workflows.
Propertie
MVPProperty management platform. Automated invoicing, tenant management, accounting integration, and a tenant-facing mobile app.
What we bring to your SaaS
The boring-but-critical things that determine success
Authentication & roles
User registration, login, team management, role system, and access control.
Payments & subscriptions
Stripe integration with subscription plans, free trials, invoicing, and automatic renewal.
Multi-tenancy
Isolated data per customer, customizable settings, and secure boundaries between accounts.
API design
RESTful or GraphQL APIs with versioning, authentication, and documentation — so third parties can integrate.
Analytics & reporting
Built-in dashboards, data export, and event tracking — so you and your customers see what's working.
CI/CD & infrastructure
Automated testing, staging environments, feature flags, and zero-downtime deployment from day one.
Have a SaaS idea or existing product?
Whether you're starting from scratch or looking to improve an existing product — we can help with both.
Start a conversation